By the summer of 2020, we had already spent more time in our homes than we would probably have anticipated we’d spend for the entire year. With the world outside turned upside down, so too were our homes—living rooms became offices, bedrooms yoga studios, and kitchens classrooms. And through it all, our walls stood by us—patiently enduring the wear-and-tear of our latest whims. So what better way to show our walls some appreciation than with a fresh coat of paint?
This campaign, which was initially intended to be a regional sales play in the NY Metropolitan area, had such undeniable relevancy that it was ultimately expanded to run internationally, across five distinct media plans.
Video Director: Errol Morris
Video Production: Biscuit
Agency: FIG*
Thank You, Walls (:30)
Tiny Artist (:06)
Home Office (:06)
Stir Crazy (:06)
Baking (:06)